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“What you get out of a bottle of wine is just as important as what we put in it.”

This simple but honest statement underpins the philosophy behind Yalumba’s long running ad campaign. Launched this year in September, this incarnation of the campaign features the amazing artistry of Japanese Kirie (paper cutting) artist Tsuji Keiko.

Watch artist Tsuji Keiko as she explains her technique: 

See the design created from Tsuji Keiko's paper cuttings:

Yalumba TELL 2010 creative

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