After many years of support, Yalumba made the decision to conclude its sponsorship of the Oakbank Racing Club following the conclusion of the 2014 racing season. We met with the ORC in August of last year to deliver this news.
This decision was made following an annual business review of all of our sponsorship properties to ensure they are in line with the future marketing and business goals for brand Yalumba.
The review led to Yalumba consolidating our partnerships nationally, therefore focusing our brand presence on key events in each state that align with our overarching marketing plan and target market, including Good Food Month nationally and WOMADelaide.
As a result of this focus, we concluded branded partnerships with several properties including Eastern Suburbs Rugby Club, Good Food & Wine Show, Oakbank Racing Club and Bendigo Jockey Club (as of 31 July 2015).
The Hill-Smith family, and many of the wider Yalumba community, continue to support horse racing throughout Australia.
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